Rise and Shine
Vacation Village

Brand Strategy and design for an
extraordinary hospitality project in Florida

 

Your Healing Holiday
Begins Here.

Brand Strategy and design for an
extraordinary hospitality project in Florida

 

Your Healing Holiday
Begins Here.

Brand Strategy and design for an
extraordinary hospitality project in Florida

 

Your Healing Holiday
Begins Here.

Brand Strategy and design for an
extraordinary hospitality project in Florida

Your Healing Holiday
Begins Here.

Brand Strategy and design for an
extraordinary hospitality project in Florida

Coastal living in Southwest Florida is easy and relaxed. Summer weather is guaranteed, flip flops are preferred, and falling asleep under a palm tree is recommended. At Pyramids in Florida guests from around the world can experience the unique blend of modern wellness, Austrian charm, and southern hospitality in the comfort of an own pyramid villa. "Soak up the sun, bathe in healing waters and enjoy nature": this is the concept idea for the guest vacation as well as for the brand identity.

Coastal living in Southwest Florida is easy and relaxed. Summer weather is guaranteed, flip flops are preferred, and falling asleep under a palm tree is recommended. At Pyramids in Florida guests from around the world can experience the unique blend of modern wellness, Austrian charm, and southern hospitality in the comfort of an own pyramid villa. "Soak up the sun, bathe in healing waters and enjoy nature": this is the concept idea for the guest vacation as well as for the brand identity.

Coastal living in Southwest Florida is easy and relaxed. Summer weather is guaranteed, flip flops are preferred, and falling asleep under a palm tree is recommended. At Pyramids in Florida guests from around the world can experience the unique blend of modern wellness, Austrian charm, and southern hospitality in the comfort of an own pyramid villa. "Soak up the sun, bathe in healing waters and enjoy nature": this is the concept idea for the guest vacation as well as for the brand identity.

Coastal living in Southwest Florida is easy and relaxed. Summer weather is guaranteed, flip flops are preferred, and falling asleep under a palm tree is recommended. At Pyramids in Florida guests from around the world can experience the unique blend of modern wellness, Austrian charm, and southern hospitality in the comfort of an own pyramid villa. "Soak up the sun, bathe in healing waters and enjoy nature": this is the concept idea for the guest vacation as well as for the brand identity.

Coastal living in Southwest Florida is easy and relaxed. Summer weather is guaranteed, flip flops are preferred, and falling asleep under a palm tree is recommended. At Pyramids in Florida guests from around the world can experience the unique blend of modern wellness, Austrian charm, and southern hospitality in the comfort of an own pyramid villa. "Soak up the sun, bathe in healing waters and enjoy nature": this is the concept idea for the guest vacation as well as for the brand identity.

SERVICE

SERVICE

Brand Identity
Website
Photography

Brand Identity
Website
Photography

Brand Identity
Website
Photography

KUNDE

MDE Corp.
Pyramids in Florida

WEBSITE
pyramidsinflorida.com

MDE Corp.
Pyramids in Florida

MDE Corp.
Pyramids in Florida

MDE Corp.
Pyramids in Florida

TIMELINE

2019 — heute

2019 — heute

SEGMENT

Hospitality

Hospitality

Hospitality

PARTNER

Alexander Sellas 
Sebastian Hartl
Kristin Calkins

Alexander Sellas 
Sebastian Hartl
Kristin Calkins

Alexander Sellas 
Sebastian Hartl
Kristin Calkins

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Insight. Inspired by Florida’s positive lifestyle and the unconventional architecture of the resort’s buildings, a brand identity was created that is just as characteristic as the pyramid village itself. The brand color palette draws its inspiration from picturesque sunsets and tropical gardens, while the environment, with its distinctive pyramids and fountain amidst the soothing thermal lake shaped the vivid illustration style. The depicted laid-back vibe aims at conveying a feeling: holiday at Pyramids in Florida is a relaxed pleasure.
 

Insight. Inspired by Florida’s positive lifestyle and the unconventional architecture of the resort’s buildings, a brand identity was created that is just as characteristic as the pyramid village itself. The brand color palette draws its inspiration from picturesque sunsets and tropical gardens, while the environment, with its distinctive pyramids and fountain amidst the soothing thermal lake shaped the vivid illustration style. The depicted laid-back vibe aims at conveying a feeling: holiday at Pyramids in Florida is a relaxed pleasure.
 

Insight. Inspired by Florida’s positive lifestyle and the unconventional architecture of the resort’s buildings, a brand identity was created that is just as characteristic as the pyramid village itself. The brand color palette draws its inspiration from picturesque sunsets and tropical gardens, while the environment, with its distinctive pyramids and fountain amidst the soothing thermal lake shaped the vivid illustration style. The depicted laid-back vibe aims at conveying a feeling: holiday at Pyramids in Florida is a relaxed pleasure.
 

Insight. Inspired by Florida’s positive lifestyle and the unconventional architecture of the resort’s buildings, a brand identity was created that is just as characteristic as the pyramid village itself. The brand color palette draws its inspiration from picturesque sunsets and tropical gardens, while the environment, with its distinctive pyramids and fountain amidst the soothing thermal lake shaped the vivid illustration style. The depicted laid-back vibe aims at conveying a feeling: holiday at Pyramids in Florida is a relaxed pleasure.

Insight. Inspired by Florida’s positive lifestyle and the unconventional architecture of the resort’s buildings, a brand identity was created that is just as characteristic as the pyramid village itself. The brand color palette draws its inspiration from picturesque sunsets and tropical gardens, while the environment, with its distinctive pyramids and fountain amidst the soothing thermal lake shaped the vivid illustration style. The depicted laid-back vibe aims at conveying a feeling: holiday at Pyramids in Florida is a relaxed pleasure.

Sandra Kurz-Thurn-Goldenstein, Art Director

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Insight. If the color scheme seems familiar to you, it may be because you’ve seen Florida’s license plates that incorporate the colors green and orange. We welcome this analogy, even if it only became apparent towards the end of the design process.

Insight. If the color scheme seems familiar to you, it may be because you’ve seen Florida’s license plates that incorporate the colors green and orange. We welcome this analogy, even if it only became apparent towards the end of the design process.

Insight. If the color scheme seems familiar to you, it may be because you’ve seen Florida’s license plates that incorporate the colors green and orange. We welcome this analogy, even if it only became apparent towards the end of the design process.

Insight. If the color scheme seems familiar to you, it may be because you’ve seen Florida’s license plates that incorporate the colors green and orange. We welcome this analogy, even if it only became apparent towards the end of the design process.

Insight. If the color scheme seems familiar to you, it may be because you’ve seen Florida’s license plates that incorporate the colors green and orange. We welcome this analogy, even if it only became apparent towards the end of the design process.

Sergej Ritter-Höntzsch, Creative Direction

Sergej Ritter-Höntzsch, Creative Direction

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