The beauty of the right decisions
The classical ideal of »Truth, Beauty, and Goodness« has shaped our Western culture and made us Austrians rich: in culture, in myth, and ultimately in prosperity. But what lies behind the triad »true«, »beautiful«, and »good«?
- has the right amount
- beautiful and
- is true
Kurt Liese Harald-Reportagen, u003ca href=u0022https://creativecommons.org/licenses/by-sa/3.0u0022u003eCC BY-SA 3.0u003c/au003e, via Wikimedia Commons
The truth
For us, truth means not rolling shit into glitter. Honesty and clarity guide us to avoid creating misleading images. Golden Calves are out of place in the age of »Kid Economy« and transparency.
The Beautiful
Beauty is not an end in itself or a form of decoration, but it has the power to enrich our lives. Aesthetics, as a key aspect of design, ensures that we can surround ourselves with things that make us feel good and enrich our lives. At the latest since the German product designer Dieter Rams announced his 10 theses on good design in the 1990s, we know that aesthetics as an »integral aspect of its usability« is function.
The Good
If something is really good, then it’s just right that it’s exactly right. And that means, for example, that we don’t sell a Mercedes to a millennial if they’d rather take the train. Understanding the true needs of our customers – and most importantly, those of their customers – is »the heart of the matter«.
That’s what we stand for with our name
The name Solid & Bold is, if you will, the radical shortening of these ideals into a company name that is both a claim, a drive, and a promise. It serves us and our customers, consciously or unconsciously, as a guide to do just the right thing. Always solid, never boring.
Sources:
¹ Cultura Listarncultura-lista.de/die-trias-des-wahren-schonen-und-guten-aus-der-zeit-und-aus-dem-sinn/rnrnWikipediarnde.wikipedia.org/wiki/Sokrates, https://de.wikipedia.org/wiki/Das_Guternde.wikipedia.org/wiki/Alte_Oper