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(A key question in the age of AI)
Can AI truly be creative?
Every day, we navigate the tension between AI-generated designs, logos, and campaigns. Agencies boast about AI integration. Freelancers fear for their livelihoods. And in the midst of it all is a rather big question: What is creativity today, and can programmed software truly be creative?
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(Hospitality, a fundamental attitude)
Hospitality is here, there and everywhere.
When the word »hospitality« is mentioned, most people probably think first of hotels or restaurants, i.e., the service industry. In principle, this is not wrong, but hospitality is actually a basic attitude.
(Design ✕ Redesign ✕ Refreshment)
Neverending Branding
Brands are constantly evolving. Look to the future and remain flexible for adjustments. For nothing is as constant as change.
(Article)
Print is relaxation you can touch
... a communicative gem for all the senses. We spoke with Serge Ritter-Höntzsch, founder and creative director of Solid & Bold, about this project, the situation in the hotel industry, and the possibilities of haptic image carriers.
(Artikel)
Show your colours!
Since industrialization brought about brand design, color has been a determining criterion for distinguishing products and brands from one another. They can be used to effectively and noticeably mark a brand or even a business area.
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In the Brandfit Workshop, we dive into the world of branding and lay the foundation for all future branding activities.
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