A Salzburg community defines itself
Get together, Come together – Within the EU Agenda21 process, a future profile was created for St. Koloman with the identity-creating Taugl brand. It will bring attention to and promote the values of community and cohesion.
The slogan “Zammbringa – Zammkemma” is shown in a circle. This underlines the idea of community and cohesion (among the Tauglers). In the middle, the individual finds a stage to express himself and his personal qualities. So every single piece becomes part of something larger. A democratic brand design, if you will.
Community of St.Koloman
Taugl Network
2018—2019
Regional Development
Sandra KTG
(Grafikdesign)
Sergej Ritter-Höntzsch
(Projektleitung, Creative & Art Direction, Brand Strategy)
Peter Godulla
(Marketing)
Patrick Sellier
(Brand Strategy)
The logo is clear, unobtrusive, and modern – without frills. The concept: “The Taugl is always in motion, never standing still – just like the citizens who work proactively on their valuable living space.” This is the logo’s true purpose: to be used by all who align and wish to share this sentiment.
We searched for colors with something “taugler-ish” about them. We found them in historical costumes: loden brown and scarlet red. Together they are strong and grounded, like the new Taugl brand.
