Scent is a language that only our innermost understands. Since 2014, Looops has been writing stories with its own fragrance creations that bring our places of longing to our homes.
The brand design makes the promise to customers tangible: the search for the essence becomes the creative guiding idea. Typography is the main design element, along with high-quality, genuine materials and finishes.
(Project Lead, Head of Design)
(Brand Narrative, Editorial, Editing)
(Brand Thinking & Narrative)
(Graphic Design, Photography)
The Looops brand story tells of the sensual journey to which the manufacturer invites its own customers. With the fragrance descriptions, they bring nature before the mind’s eye of the reader.
The packaging design, like the entire branding, focuses on product itself: High-quality natural paper with subtle blind embossing puts the spotlight on the real star – the fragrances.
The three “O’s” in the brand name are translated in the design language to form a guidance system that represents the product categories.
The brand story serves as a guideline for all topics and articles in the customer magazine “Essenziell”. In the editorial design, the magazine title is taken literally – as in the articles themselves: It’s all about reducing things to the essentials.