Cultures mix at the Hotel Enzian in Obertauern: Not only in the love of the two hosts Sissi and Jules, but also that of the guests from all over the world. The Enzian is a modern getaway in Austrias Obertauern ski paradise.
The hotel is a place where inspiration flows and a colourful world is celebrated. At the bar, on the plate and therefore also in the design. So that everyone can feel it and yet no one notices.
The Hotel Enzian is a place that celebrates its guests and their cultures. Brand idea: “Where cultures mingle, inspiration flows.”
Typography is the main protagonist to visualize the brand idea: the – literal – mixing of fonts in the logo and headlines creates a concise and unmistakable appearance. The two fonts also each represent one of the two hosts: One font is lively like Sissi, the cheerful and colorful hotelier from Obertauern. The other seems straightforward and clear like Jules, the gourmet chef who moved from France to Austria to be with his wife. The two met and fell in love in his home country, which is why a certain French charm can be felt in the typography and tone of voice.
The bright brand colours bring additional joie de vivre to snowy Obertauern. Combined with lively illustrations, the branding proves that the Enzian truly is the Home of Good Moods.
Hotel Enzian Obertauern
(Projektleitung, Art Direction)
Matthias de Cillia
(Senior Brand Design)
Mix and Mingle: Hotel Enzian embraces diversity and celebrates encounters between people, cultures and delicious cuisine. This can be felt in the kinetic branding through the elegant font animation.
The mixed-media illustrations convey French lightness and give the brand its character. The pointed spot illustrations visually break up the brand story and tell little stories from the Home of Good Moods.
The icons – just like the corporate fonts – are a combination of two worlds. Lines and surfaces are combined in such a way that they formally match the logo and the headlines.