For Günther Tore, the garage is more than just a place to store your car. Since 1975, the company has been helping people to find the right garage door and secure their personal space – because: A garage is a living space. This is where people celebrate, work, love, screw, escape and stow away. Garage is freedom. The new brand design aims to convey exactly that. It focuses on the personal freedom to develop.
The Günther Tore brand design embodies strength and partnership – just like the company itself. A timeless grotesque font forms the solid basis for the logo and typography, complemented by precisely designed brand elements.
The motion design concept translates the product world in an atmospheric and inspiring way. Panels and slats of the doors and fences characterize the shapes, while the movements pick up on the mechanics of roller doors, sectional doors and fences. 3D and 2D visuals create versatile application possibilities on screen and in print.
The corporate colors are unique in the industry and underline Günther Tore’s role as an independent source of ideas for individual solutions.
Günther Tore
2023
Retail
Brand Strategy
Brand Narrative
Brand Design
Screen Design
Sandra Kurz-Thurn-Goldenstein
(Art Direction)
Christina Lienbacher
(Design)
Saskia Ritter-Höntzsch
(Brand Narrative)
Serge Ritter-Höntzsch
(Brand Strategy & Narrative)
Matthias de Cillia
(3D)
Florian Mondl
(Motion Design)
Stephan Riefer
(Text)