Organic in diversity

Organic culture stands for a high-quality organic range at down-to-earth prices, from fresh fruit and vegetables to dairy products, pasta, and drinks.

Idea and Implementation

Inspired by playful folding books with countless combinations, “Biodiversity on 600 m²” is the digital opening campaign message where store variety is enhanced by combining products.


Organic Culture





Retail Trade


Joseph Binder Award 2018 nomination, commercial illustration

German Design Award 2020 Winner, Brand Design


Sandra KTG

Saskia Ritter-Höntzsch
(Text, Concept)

Sergej Ritter-Höntzsch
(Creative Direction)

Sec.(01) Sec.(02)
Project Info Case
Illustrationen für Biokultur

Colorful illustrations and funny word combinations amuse the visitors of Riem Arcades. Are the served combinations also palatable? Anyone can try this for themselves.


“Organic diversity on 600 m²” is our translation of the brand name biokultur. We see the added value for the customer in this. As a result, the organic market is perceived less as a health food store and more as an organic market with a wide range of goods for all needs.

Sec.(02) Sec.(03)
Case More Projects