News & Storys

Johannes Woller joined the Brand Studio at the start of 2026 and is expanding the company’s expertise in hospitality.

How the Salzburg-based Brand Studio Solid & Bold turns strong companies into remarkable brands.

The project for the »Schauspielhaus Salzburg« won an award in the Brand Logo category.

In a world where hotels can be compared in a matter of seconds, premium establishments no longer rely solely on good service and facilities, but on creating experiences and evoking emotions.

Every day, we navigate the tension between AI-generated designs, logos, and campaigns. Agencies boast about AI integration. Freelancers fear for their livelihoods. And in the midst of it all is a rather big question: What is creativity today, and can programmed software truly be creative?

When the word »hospitality« is mentioned, most people probably think first of hotels or restaurants, i.e., the service industry. In principle, this is not wrong, but hospitality is actually a basic attitude.

The Brand Journey: A roadmap to a holistic brand experience. Brands don't happen overnight — they're the result of intense prep, constant reflection, visionary drive, the right amount of persistence, and good instincts.

The anniversary edition of Stephen King's “IT” won an award in the Communication discipline, Printed Publications category.

Brands are constantly evolving. Look to the future and remain flexible for adjustments. For nothing is as constant as change.

Once, designer Serge and his wife, media scientist Saskia, had a bold plan. They settled in the tourist hub of Salzburg to make companies and hotels around the world into remarkable brands.

For us, truth means not rolling shit into glitter. Honesty and clarity guide us to avoid creating misleading images. Golden Calves are out of place in the age of »Kid Economy« and transparency.

Those who can tell a unique brand story about their business have a clear advantage. In addition, a well-crafted brand message brings further benefits.

The aim is to uncover new facts, which is not possible with the predefined response scheme of a quantitative method.

... a communicative gem for all the senses. We spoke with Serge Ritter-Höntzsch, founder and creative director of Solid & Bold, about this project, the situation in the hotel industry, and the possibilities of haptic image carriers.

Since industrialization brought about brand design, color has been a determining criterion for distinguishing products and brands from one another. They can be used to effectively and noticeably mark a brand or even a business area.