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Corporate Design

(A key question in the age of AI)

Can AI truly be creative?

Every day, we navigate the tension between AI-generated designs, logos, and campaigns. Agencies boast about AI integration. Freelancers fear for their livelihoods. And in the midst of it all is a rather big question: What is creativity today, and can programmed software truly be creative?

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Latest Beiträge

(Hospitality, a fundamental attitude)

Hospitality is here, there and everywhere.

When the word »hospitality« is mentioned, most people probably think first of hotels or restaurants, i.e., the service industry. In principle, this is not wrong, but hospitality is actually a basic attitude.

(Roadmap to a holistic brand)

The Brand Journey: A roadmap to a holistic brand experience. Brands don't happen overnight — they're the result of intense prep, constant reflection, visionary drive, the right amount of persistence, and good instincts.

Solid & Bold wins the iF DESIGN AWARD 2023

The anniversary edition of Stephen King's “IT” won an award in the Communication discipline, Printed Publications category.

(Design ✕ Redesign ✕ Refreshment)

Neverending Branding

Brands are constantly evolving. Look to the future and remain flexible for adjustments. For nothing is as constant as change.

(Founding myth)

When in Salzburg … start a business.

Once, designer Serge and his wife, media scientist Saskia, had a bold plan. They settled in the tourist hub of Salzburg to make companies and hotels around the world into remarkable brands.

In search of the true, the beautiful, and the good

For us, truth means not rolling shit into glitter. Honesty and clarity guide us to avoid creating misleading images. Golden Calves are out of place in the age of »Kid Economy« and transparency.

Whoever writes the (best) story stays.

Those who can tell a unique brand story about their business have a clear advantage. In addition, a well-crafted brand message brings further benefits.

We are taking a stand for qualitative surveys.

The aim is to uncover new facts, which is not possible with the predefined response scheme of a quantitative method.

Print is relaxation you can touch

... a communicative gem for all the senses. We spoke with Serge Ritter-Höntzsch, founder and creative director of Solid & Bold, about this project, the situation in the hotel industry, and the possibilities of haptic image carriers.

Show your colours!

Since industrialization brought about brand design, color has been a determining criterion for distinguishing products and brands from one another. They can be used to effectively and noticeably mark a brand or even a business area.

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Branding Jumpstart

In the Brandfit Workshop, we dive into the world of branding and lay the foundation for all future branding activities.

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What we offer

Solid brand development with 4 x B: Brand Strategy, Brand Story, Brand Design, and Brand Experience.