(Brandfit Workshop)

This is where we dive into the world of branding and help you to decode the DNA of your brand – the basis for all brand activities that follow.

Our workshop is a lively learning journey for people who want to make a difference. The workshop helps you develop a strong idea and a lean brand concept. You will learn the attributes of a well-defined brand and how to put it into action.

 

(The Plan)
2 —> half days
6 —> intensive hours
2 —> moderators
1 —> result

= Brand Turbo Boost
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Brandfit Workshop FAQ
(Can I…? May I …? Must I…?)

Answers to your questions

More questions? Just let us know.

Send an email or a WhatsApp.

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FAQ Content
(Brandfit)
Agenda
(1 — Quo vadis)
Goals
Your brand shouldn’t exist for its own sake; it exists because it achieves your goals. Set S.M.A.R.T goals to develop a more effective brand.
(2 — Why)
Purpose
Purpose is the higher calling that drives your daily endeavors and benefits others. We work together to find and formulate it into a pithy sentence.
(3 — What)
Offer
Basically, your brand offers a nice description of your product or service. Your proposition is your offer – the WHAT – keeping it as simple and compelling as possible.
(4 — Who)
Audience
Who are your target groups? These are the people you need to attract to your product/service in order to achieve your branding goals.
(5 — How)
Positioning
What role does “brand” play in achieving your goal? How do you get people excited about your product/service? We examine your positioning and look for new opportunities.
(6 — Summary)
Strategy on a page
A brand strategy outlines the function the brand will play in fulfilling your purpose. How will your brand attract an audience to your idea, product, or service?
(7 — View)
Vision
What does the ideal world look like? Does your product or service improve the lives of your target audience?
(8 — Conclusion)
Final Conversation
Together we review the day, highlighting important insights and impressions. By the end, you’ll have access to the Brand Base with documents and additional information.
This makes us happy
iF Designaward 2023 for Stephen King‘s ES
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Awards Book Workshop
(INTERESTED?)

Book Workshop

Be prepared to work hard. The process is both challenging and rewarding.

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