Brandfit and Branding Workshop

(Brandfit Workshop)

This is where we dive into the world of branding and help you to decode the DNA of your brand – the basis for all brand activities that follow.

Our workshop is a lively learning journey for people who want to make a difference. The workshop helps you develop a strong idea and a lean brand concept. You will learn the attributes of a well-defined brand and how to put it into action.

(The Plan)

2 —> half days
6 —> intensive hours
2 —> moderators
1 —> result

= Brand Turbo Boost

Sec.(01) Sec.(02)

Brandfit Workshop FAQ

(Can I…? May I …? Must I…?)

Answers to your questions

(01)

Is the workshop company exclusive or shared with other participants?

(Our answer)

Our workshops are always exclusive because each brand has its own unique challenges.

(02)

Why is the workshop divided into two half days?

(Our answer)

The workshop includes two methods: some sessions we work out together on site; the others include ‘homework’ to complete alone in preparation for our next appointment.

(03)

Does the brand fit workshop replace a brand strategy process?

(Our answer)

No – the workshop is a gentle introduction to the topic. It lays the essential foundation for rapid collaboration with us, other brand professionals, or in-house.

(04)

Are working materials provided, or do I have to take notes myself?

(Our answer)

There is both a booklet for the collaborative workshop and a digital platform to download your materials.

(05)

How many people can join?

(Our answer)

We recommend up to six people for the Brandfit Workshop.

(06)

Is the information shared in the workshop safe with you?

(Our answer)

We guarantee complete confidentiality and a GDPR-compliance.

(07)

Is food provided, or do we need to bring something with us?

(Our answer)

We provide catering with snacks and drinks during the two half days of the workshop.

(08)

Which cancellation conditions apply?

(Our answer)

Brandfit workshops may be canceled free of charge up to one week in advance. After that, a 50% cancellation fee applies.

(09)

What if I don’t like the program or I’m dissatisfied with the facilitator?

(Our answer)

At any time during the workshop, you may withdraw for a full refund with a valid reason. After this, we can look for other solutions in subsequent conversations.

(10)

Do I need any specialist knowledge for the workshop?

(Our answer)

No, certainly not. You know your company; we know branding. Together we will create an exciting brand workshop.

More questions? Just let us know.

Send an email or a WhatsApp.

Write e-mail

Sec.(02) Sec.(03)

FAQ Content

(Brandfit)

Agenda

(1 — Quo vadis)

Goals

Your brand shouldn’t exist for its own sake; it exists because it achieves your goals. Set S.M.A.R.T goals to develop a more effective brand.

(2 — Why)

Purpose

Purpose is the higher calling that drives your daily endeavors and benefits others. We work together to find and formulate it into a pithy sentence.

(3 — What)

Offer

Basically, your brand offers a nice description of your product or service. Your proposition is your offer – the WHAT – keeping it as simple and compelling as possible.

(4 — Who)

Audience

Who are your target groups? These are the people you need to attract to your product/service in order to achieve your branding goals.

(5 — How)

Positioning

What role does “brand” play in achieving your goal? How do you get people excited about your product/service? We examine your positioning and look for new opportunities.

(6 — Summary)

Strategy on a page

A brand strategy outlines the function the brand will play in fulfilling your purpose. How will your brand attract an audience to your idea, product, or service?

(7 — View)

Vision

What does the ideal world look like? Does your product or service improve the lives of your target audience?

(8 — Conclusion)

Final Conversation

Together we review the day, highlighting important insights and impressions. By the end, you’ll have access to the Brand Base with documents and additional information.

This makes us happy