A hotel with a change of perspective
A city hotel in the countryside? Urban flair in picturesque Zell am See? Leaving no stone unturned? After the redesign, the Neue Post’s answer to this is clear: Yes please! The traditional hotel in the heart of Zell am See is reinventing itself as an upside-down town hotel.
The fact that conventions are skillfully broken in the hotel is evident in the brand design: Upside Down is taken literally and is reflected in the logo, typography, imagery and the entire interior of the hotel.
The word mark – like the house – becomes a framework in which anything can happen. The words NEUE and POST are used modularly in the subject.
The visual language also turns things upside down: motifs that reflect the content, angles from bottom to top and compositions that you wouldn’t expect break the visual habit.
Hotel Neue Post Zell am See
2024
Hospitality
Brand Design
Website
Dominik Langegger
(Project Lead, Art Direction)
Christina Lienbacher
(Design)
Saskia Ritter-Höntzsch
(Editor)
Serge Ritter-Höntzsch
(Creative Direction)
Matthias de Cillia
(Motion Design)
Ricardo Gantschnigg
(Senior Design)
petrichor
(Brand Strategy)
Stefan Prosch
(Screendesign)
Stephan Riefer
(Text)
Alengo
(Development)
